Experiments
Software and marketing for law firms · since 2008
Own your growth infrastructure.
We build the website that wins the search, the intake that answers the lead, and the practice software the matter lands in. One system, from first search to signed matter. Built for the firm. Owned by the firm.
Custom software for law, medical and finance firms since 2008. Built on owned Astro and Cloudflare infrastructure, and integrated with Docket, the practice management system we wrote with a working New York firm. Operated against business outcomes—not agency activity reports.
Real-user field data from the proving environment, Sep 2, 2026. See the full before/after record →
Lighthouse performance, six global regions
42–53 91–98
Same site, before and after the platform rebuild.
Ranking keywords
~60 2,000+
Archived five-month chart; tracking source and threshold unverified.
Avg. engagement per active user
1m 08s 4m 30s
Archived GA4 panels; audience segments and comparability unverified.
Measured on the proving environment—same firm, same market, before and after the rebuild. The technical record →
The problem
Your growth system is fragmented by design.
Most law firms pay separate vendors for a website, SEO, content, call tracking, analytics, intake advice, and practice management. Each vendor reports on its own activity. Nobody owns the full path from search to retained matter, and the firm rarely owns the underlying system.
Wolfe replaces that patchwork with one architecture, one operating model, and one accountable team.
Website vendor
reports: uptime and redesigns
SEO agency
reports: rankings and traffic
Content shop
reports: posts published
Call tracker
reports: call counts
Analytics dashboard
reports: sessions and forms
Intake consultant
reports: process advice
Practice management
reports: logins and storage
Seven invoices. Seven dashboards. No one accountable for the path from search to retained matter—and the firm rarely owns any of it.
you called · it’s handled
“So who’s actually accountable for the whole path?”
One team. One system. One number to call.
From the first search to the signed matter, Wolfe owns the outcome—not a slice of the reporting. Search, site, attribution, and intake answer to the same people, so when something breaks there is no vendor to point at. There’s us.
The objective
Your market signs a finite number of cases. The firm with the strongest infrastructure takes a disproportionate share.
And the advantage compounds. We do not build websites to keep up with your competitors. We build systems to take their cases.
Them
2003
WordPress—the software under most law-firm websites—was released May 27, 2003. Your competitors are competing on technology old enough to vote, held together with page builders, plugin chains, and annual "redesigns."
- rented cms · the vendor holds the keys
- plugin chains · every fix adds weight
- third-party trackers · the data leaves
- lighthouse 42–53 · and falling
You
Now
Static-first pages served from the network edge, AI-instrumented intake, and first-party attribution down to the search that produced the case—the stack that replaced 2003, owned by your firm.
- owned code · your repository, your keys
- edge delivery · lighthouse 91–98, enforced per deploy
- ai-assisted intake · docket, in production today
- first-party records · the data stays and compounds
the herd maintains 2003 · the wolves take the market · see what happens when a firm gets off the dead tech →
The system
From first search to signed matter.
Five layers on one data spine—and the return path that turns outcomes back into demand. Every layer is software we wrote, not a tool we resell.
-
01
Demand
Search, content, local visibility, and campaigns.
how cases find you
-
02
Experience
Fast, owned websites built around legal decision journeys.
what they see when they look
-
03
Attribution
First-party visibility into calls, forms, sources, and content clusters.
who called, and from where
-
04
Intake
Qualification, response, consultation, and retention in Docket.
from first call to signed case
-
05
Intelligence
Downstream outcomes returned to marketing and operations.
what each case was worth
Outcomes return to demand. That loop is the product.
Two products
One architecture. Two levels of engagement.
We take on a small number of firms and build each one properly. That is why there are two offers and not ten.
Product A
Wolfe Growth Platform
Owned website, search, content, intake, attribution, and ongoing growth operations. Replaces the fragmented web/SEO stack with infrastructure the firm owns.
- web
- search
- content
- intake
- attribution
- operations
Engagements begin at $20,000/month.
Explore the Growth PlatformProduct B — Integrated
Wolfe Legal Growth OS
The Growth Platform plus Docket practice management and document production built for lawyers (in pilot), creating a closed feedback loop from acquisition to retained matter.
- web
- search
- content
- intake
- attribution
- operations
- docket practice management
- document production (pilot)
- closed loop
Typically $35,000–$50,000/month.
Explore the Legal Growth OSStart with the problem in front of you
The service you need is one layer of the system you should own.
Search, marketing, and the website are valid starting points. Each page below answers that buying decision plainly—then shows where the decision connects to attribution, intake, and retained matters.
01
Law firm SEO
Build qualified search demand, then measure it past rankings and leads to the matters the firm retains.
02
Law firm marketing agency
Compare the normal retainer model with firm-owned infrastructure and one accountable operating team.
03
Law firm web design
Replace the rented redesign cycle with an owned Astro/Cloudflare platform built for search, conversion,
and attribution.
Ownership
Built for the firm. Owned by the firm.
When the engagement is measured in retained matters, the firm should hold the assets that produce them. Everything Wolfe builds is designed to be owned, audited, and—if it ever came to it—operated without us. It is how we have built software for professional firms since 2008.
- Source code and deployment access
- Portable content and structured data
- First-party lead and attribution records
- Documented operating workflows
- Transparent integrations
- No proprietary hostage architecture
Proof
The architecture is already running.
The proving environment for the Legal Growth Operating System is a working New York firm: owned Astro/Cloudflare infrastructure, a governed content corpus, first-party attribution, and an instrumented path toward the full intake feedback loop. The case study separates what is shipped today from what is on the roadmap—because proof should be defensible, not decorative.
- source
- GA4
- property
- jtnylaw.com — after rebuild
- window
- mid-Apr → mid-May 2025, one month
- unit
- active users, count; engagement time = average per active user
- definition
- GA4 “Active users” and “Average engagement time per active user”; audience segment and bot exclusions unverified
Practice areas
One architecture, configured to your practice.
Intake logic, acquisition economics, and decision journeys differ by practice. The system is configured for each—the architecture underneath stays the same.
five practice configurations · one owned architecture · see how each is configured →
the market, from above — new york, by air, 1919
From the field notes
The work, with the evidence.
Measurement
The traffic increase we stopped celebrating
Measurement
The website was working. The analytics were dead.
Find the structural constraint before buying more traffic.
Request a private Architecture Review of your website, search, attribution, vendors, and intake system. We work with a small number of firms at a time.
Request an Architecture Review